Kroger’s corporate office took down an in-store Snoop Dogg Cali Red Wine display after several customers complained that the signage was “offensive” and “stereotypical”.
According to WSB-TV Channel 2, customers at a Kroger supermarket in Peachtree City, Ga., Southwest of Atlanta, complained that selling wine had nothing to do with Black History Month.
Customers entering the grocery store were greeted by a life-size cardboard cutout of Snoop Dogg promoting his Cali Red Wine, distributed by a California outfit called 19 Crimes. Underneath the cardboard cutout, store employees carefully lined up bottles of 19Crimes Wine and Black Girl Magic Wine.
Some customers say selling wine has nothing to do with celebrating Black History Month. https://t.co/fdC3KNnqw0
— WSB-TV (@wsbtv) February 17, 2023
“I just felt that it was offensive,” customer Johnnie Jones, a former president of the local NAACP, told WSB-TV Channel 2.
“They really promoting alcohol. Proud of drinking wine? No. We’re proud of the Tuskegee Airmen whose shoulders I stand on. We need to be thirsty for knowledge,” Jones told the station.
Kroger’s corporate offices said in a statement: “Kroger is committed to diversity, equity and inclusion in all we do. Our intentions are never meant to be offensive.”
According to WSB-TV Channel 2, Kroger received multiple complaints about the display at the store.
