Latto clapped back at a fan who put her in the same category as Cardi B, Ice Spice and other industry plants. An “industry plant” is a mediocre rapper who rose to prominence overnight, with major label marketing/PR.
The “Put It On Da Floor” rapper responded to a Twitter/X follower who suggested that her career is a gimmick.
Latto said success didn’t come overnight for her as it did for aspiring rappers like Ice Spice, GloRilla, Sexyy Red, Sukihana and others.
“I’ve been doing this since a kid. I get real love and respect from the greats for that,” Latto wrote on Twitter/X. “I came up before social media, I handed out mixtapes, I did open mics and talent shows, etc.”
She continued: “I worked very long and hard to be here. Being relevant since 16 years old is not easy or common.”
I been doing this since a kid & I get real love/respect from the greats for that.. I came up before social media I handed out mixtapes, did open mics & talent shows, etc I hate when y’all say this.. I worked VERY long & hard to be here. Being relevant since 16yo is not easy or… https://t.co/qqioh274Fy
— BIG LATTO (@Latto) October 11, 2023
Idk why anyone would think Latto is an industry plant when we all saw her working from young. Some rumors is just blasphemous
— MK??: #SETITOFF (@MusicKing__) October 12, 2023
The 24-year-old rapper, born Alyssa Michelle Stephens, got her start as Miss Mulatto, a contestant on Jermaine Dupri’s reality TV music competition “The Rap Game” in 2016.
She is pictured with (L-R): Jermaine Dupri, Da Brat and Bryan Michael-Cox on January 1, 2016 in Atlanta.
The 16-year-old won the show’s first season, but she declined to sign a record deal with Jermaine’s label.
Mulatto’s debut album, Queen of da Souf, was released in 2020, by RCA Records and Streamcut. The album debuted at No. 44 and spawned the platinum song “Muwop” (featuring Gucci Mane).
After changing her rap name to Latto, she dropped her 2021 single “Big Energy” which peaked at No. 3 on the Billboard Hot 100 and was certified triple platinum.
