The corporate sponsorships keep rolling in for troubled music producer Kanye West, despite his recent rant against corporate greed. Footwear giant Adidas announced a new sponsorship deal with West worth $10 million.
$10 million might not seem like a lot of money considering the hundreds of millions Adidas and NIKE throws at professional athletes for endorsements, but West will reportedly receive royalties on his products. The lack of royalties is the reason behind West’s split with NIKE.
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.” Source
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