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Getty Images, MSCHF

Nike says the bloody Air Max 97 sneakers released by rapper Lil Nas X and MSCHF were not authorized for sale.

Lil Nas X and MSCHF launched 666 individually numbered pairs of shoes at a cost of $1,018 per shoe on Monday, March 29. The shoes reportedly sold out in under a minute.

In a lawsuit filed on Monday in New York federal court, Nike said MSCHF Product Studio, the company that partnered with the one-hit rapper, materially altered its trademarked product without permission.

The corporation was also annoyed that MSCHF used its brand to promote Satan worship.

"The material alterations include at least referring to the shoe as the Satan Shoe, adding red ink and human blood to the midsole, adding red embroidered satanic-themed detailing, adding a bronze pentagram to the laces, and adding a new sock liner.

"There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product."

Nike is suing MSCHF for trademark infringement and seeking compensatory, statutory and punitive damages, plus all of the profits in an amount to be determined.

Nike also asked the court to order that the shoes and all marketing materials be turned over to Nike for destruction.

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Instagram

Over the weekend, Blac Chyna was dragged on Instagram after her new "boyfriend" was exposed as a down low male. Now the blogs claim she knew about her man's ghey lover all along.

Chyna recently signed a new deal with WEtv for a reality TV series called "The Real Blac Chyna."

The announcement of Chyna's new reality series didn't create much buzz, probably due to Chyna's previous reality TV flops.

According to Rhymeswithsnitch, the drama ensued after Chyna introduced her new man on Instagram. She posted a photo of hew new boo wearing a lacefront wig, along with the caption: "Mines."

An IG user who goes by the handle @sola_radio responded, "Yeah he mine to [sic]."

In response to another IG user who asked, "that's yo dude?", he said, "been my ni**a but I guess we sharing now."

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Instagram

A few fans initially fell for the gossip and innuendo, but not enough to create the buzz that Chyna was hoping for. She eventually deleted the pic.

But drama queen, @sola_radio, wasn't done. He posted a series of screenshots claiming he had receipts to prove Chyna was lurking on his boyfriend's page since September.

It wasn't long before Chyna's fans rolled their eyes and suggested the fake drama was all a stunt for a storyline.

"Everyone but the boy friend knew this was a story line. Now he's in feelings thinking he lost his little boy friend," wrote one Rhymeswithsnitch commenter.

Another blogger wrote: "This is clearly a storyline for her reality show. Why are people so stupid?"

That's a good question.
 

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