Not everyone in New York is excited about rap mogul Jay Z taking a more hands on approach with the NY Nets.

NY Post columnist Phil Mushnick rankled readers with a racist, venom-filled column on Jay Z’s minority ownership of the NY Nets.

In his Equal Time column today, Mushnick wrote the following diatribe about the Nets’ new name, cheerleaders and logo which was designed by the aging rap mogul:

“Why the Brooklyn Nets when they can be the New York Niggas? The cheerleaders could be the Brooklyn Bitches or Hoes,” he wrote.

From NY Mag:

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!