Columbia Records signed rapper Tyga to a multi-million dollar record deal, Variety.com reports exclusively. The 29-year-old rapper saw modest success with his track "Taste" featuring rapper Offset in 2018.
Tyga, born Michael Ray Nguyen-Stevenson, tells Variety his decision to sign with Columbia was a no-brainer:
he was broke and he needed the cash.
"They definitely understand the global brand," he said. "I have a lot of fans worldwide — in places I've never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don't really have those teams to help worldwide. Sony, if you look at the history from what they've done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that's blown up this year — they’ve done a lot for artists globally, for their brand. That's why I wanted to partner up with them."
Tyga is best known for his first hit song "Rack City" which peaked at #7 on the Billboard Top 100 in 2011.
Tyga blames his money woes on his career as an independent artist. He has been evicted from half a dozen mansions and his fleet of luxury vehicles have all been repossessed.
"The independent thing taught me a lot," he says. "It was a do-it-yourself motto — learning how to get from point A to point B. Now doing a deal through Columbia, it's like I already know the ropes."