A wise woman once said: “There is no such thing as bad publicity: ALL publicity is good publicity.”
H&M is the latest retailer to use creative advertising gimmicks to drive traffic to their online store.
H&M came under fire over the weekend for using a black boy model to advertise a “coolest monkey in the jungle” hoodie. The advertisement appeared on H&M’s UK website.
Many outraged Twitter users who don’t even shop at H&M threatened to boycott their stores.