Coming out was the best thing Frank Ocean could have done for his unremarkable career. Ocean, a member of the eclectic Odd Future collective, announced his homosexuality in a dramatic posting on his Tumblr page last week — just in time for the release of his album Channel Orange.

According to industry estimates, ‘Orange’ is on pace to sell 125-135k in its first week based on retail pre-orders. The estimates far exceeds the 40-50k units that were originally predicted.

Ocean is on pace to sell more albums next week than troubled singer Chris Brown whose heavily promoted studio album Fortune undersold all industry expectations.

In an effort to capitalize on the positive press Ocean has been receiving, Billboard reports that labels have authorized retailers to sell the album as soon as they receive their shipments, rather than wait until next Tuesday.

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