Beyonce and Jay Z are used to getting their way. But the celebrity couple lost a trademark battle to protect the name of their firstborn child, Blue Ivy.
Beyonce and Jay Z didn’t want anyone benefitting financially off their kid’s name. They were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs and they didn’t want any competition. But the NY patent office sided with a wedding planner who had the Blue Ivy name before Beyonce and Jay Z thought of it.
Beyonce and Jay Z filed an application with the U.S. Patent and Trademark office shortly after Blue Ivy was born in January. They filed the application after two complete strangers tried to trademark Blue Ivy’s name.
But Veronica Alexander, who owns Blue Ivy Events planning, worried that the entertainment titans would affect her business if they succeeded in patenting the Blue Ivy name. So Alexander filed her own trademark application.
“My company had been called Blue Ivy since 2008,” said Alexander, 32. “I came up with the name, and if they had won — my business could have been restricted.”
Alexandra, of Boston, MA, says she has no hard feelings toward Beyonce or Jay Z — and she proved it by posting their photo on her website. Alexander is enjoying increased business since Beyonce and Jay Z announced the name of their baby.
More from Sandrarose.com:
Beyonce looks so much better with dark hair….
I told ya’ll this was gonna be the next POST!!!!
Beyonce’s right eye…
They didn’t offer her the right price :coffee;
I have always said this is one of the best pics i’ve ever seen of them together.
I love this look on Bey.
The Cat’s Meow says:
Beyonce looks so much better with dark hair….
=================
@Bombshell and @The Cats Meow…… YallCrazy aint here to do the welcome packet, so here is some paperwork I found in her old desk drawer. This should amount to some sort of a welcome packet:
Age
Sessual Orientation
Kids
Also, we musn’t bash/look down on/count how many times they have been to jail/compare to farm animals/discuss record sales/assume that they are happily married couple due to lack of PDA/not be subjected to the inner workings of their vagina on a daily basis, for any of the following:
Tip Nem
Monica Nem
Ciara
some of the Braxtons
Barrack and Michelle
Kelly Rowland
Rhianna
u have free reign to talk cash shyt about ANY of the following:
Beyonce and Jay
Will and Jada and them kids
CB
Brandy
POTUS/FLOTUS
Tyler Perry
I think they Bey and Jay were pretty stupid in attempting at doing so #SMH
ya’ll*
So Auntie Sandra… What is Tamar talking about?
“They were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs”
Gat-dammit!
Good for her
They were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs and they didn’t want any competition.
_______________________________________________________________________
Sad. It was for a clothing line. :eyeroll:
<—how Beyonce looks whenever somebody says "Sandra Rose"…
Bombshell Esq says:
@ Aunty changing the post picture because you’ll liked it too much
==================
*sniggles*
Why Sandymae change that pic?
watched some Couples Therapy last night and all I can say is bless Jo Jo’s wife’s heart…her name is Tiny too…hmmmmm
OutsidetheBox says: how Beyonce looks whenever somebody says “Sandra Rose”…
*******************
@ Bomsbhell….She wrong for that cause they look a MESS in that new pic.
@ Shaun…Thanks for answering.
@Angie
Thanks for the rundown!
I am 31 years old
I am straight
and I have no children…well my cat can be considered my child
@ Cat’s Meow…Would you like a cat to keep your’s company?
*goes to catch up on EVERYTHING until my ADHD kicks in, in 4, 3, 2….*
“They filed the application after two complete strangers tried to trademark Blue Ivy’s name.”
They did the right thing then. I remember when that happened. Too bad they lost but the woman was in business first.
@theCatsMEOW
Im feeling U alreaTee!
@OTB is that “B” when she was preggos?
@Dimpz
Naw he good…but thanks!
Changing the pic cause folks compliment it..????
Sandra is like..the “cool” (<–their words, not mine) kids on Tumblr, FB, blogs, all over the world…basicially the orange-belted safety patrols of the New World.
5th grader better known as SR:
Were not playing with her today..she likes the guy/girl that never even looks at me..
@luVn
I feel like we are sisters!
@ Agnie
Thanks for the welcome packet…
Age – 26
Sexual orientation – Lubs hubby’s peen
Kids –
Ummm can anyone tell me what happened on Project Runway? Reruns aint until thursday
I gotta go find the event they had,Brandy Performed and did well,they say and some other starrah was giving her shade..
Love On top is playing . . I like iT!
@bombshell
at NO KIDs
@ CM..Keep me posted if you change your mind.
And she would never be caught giving stank face now, since she friends with Barack and nem.. lol
@Kita stay off my air!
Beyonce is not here for the bullchit this week, hence her mug. 
@Dimpz
Will do!
@ Shaun…You gone :stop: fronting like you want me to go somewhere.
MissHarlem says:
Ummm can anyone tell me what happened on Project Runway? Reruns aint until thursday
___________________________
Dimitri (sp*) won!!!
I liked Chris’ personality and some of his pcs, but Dimirti was a better designer hands down!
Ole girl did okay, she stepped it up in the end
And the were oooooooooohing-and-aaawwwwwwwwwwwing at Fabio stuff, but to me it was that baggy androgenous stuff that he wear just in better colors. So I didnt get the appeal
Oh and JHUD was the celeb guest, and sat there with her fish face and her mouth looking like this ( ) <—- the whole time
Did she change it back cause yall called her a hater?
Good for you Ms. Veronica. bc of their foolishness your business is being promoted as we speak
@OTB
:wave:
I dont know if its my PC,she looks chunky in the face there”
I got up at like 3 this morning to pee, in the dark…slammed the door up against my lip and I swear it looks like I got into a fist fight! #FML
So, my kid turned 17 today *sigh*
#YewCurr
re: Project Runway?
What? You wanna know who won?
@MzDimpz CONGRATS!!!
Congrats?!
I ain’t ready yet Luv!
Hola good peoples!
what in the idol worship hell are these two on. blue ivy dolls?? mugs and what not???
@theCatsMeow
i dont ther so DANG sneaky!
You Likey the Feline Species??
OTB
hey boo ANGIE filled me in but I was pissed I missed it :sigh: my tv is got too much going on Thursdays.
ANGIE thanks hun
:wave: to the newbies!!!! Hey
MzDimplez1123 says:
So, my kid turned 17 today
___________________________
*warshes hands to 17 y/o girls* \
/
@Dimpz . . .? Guhhl what is yo Malfunction?what arent you ready for?
@luVn
Yes, I absolutely
felines….they are the best pets EVER! 
LUVN I thinks she loves cats
Yall can be like Laura Ingalls and Rose…St Anne and Mary…Anne Boleyn and Elizabeth :knife:
ROFL
Hey MzDimpz…juuu looking at meh!
@Prynn
Teenagers Are Trying! Especially Gals!which is a BIG Reason I refused to have anymore kids!
MissHarlem says:
OTB hey boo ANGIE filled me in but I was pissed I missed it my tv is got too much going on Thursdays.
ANGIE thanks hun
________________
Ur welcome!
CATS MEOW
*I got an inkling you would like Rhianna*
@Harlem
Hey you! :hugs:
MZ
happy bday baby DIMPZ
Got some new hoes in here huh?
MsHarlem
I personally NO Likey 
Yeah I see
she looks chunky in the face there
_________________________________
@Naija
Rihanna makes me want to do this —>
@ Luv…See Shaun’s post. That girl is talking about she is NEVER leaving the nest. I swear she means it! ION care what I say, what I suggest she looks at me like “LADY PLEASE! I’M HERE FO LIFE!”
Hey Diva! ;wave:
@ Prynn..Can you buy me a drink please?
They filed the application after two complete strangers tried to trademark Blue Ivy’s name.
________________
Dame Dash and Blu Cantrell aint’ strangers.
HAPPY BIRTHDAY NIKKI!!! :PARTY:
Not really.
The Cat’s Meow says:
@Naija
Rihanna makes me want to do this —>
=====================
*mouths* you were missed
Since my son left the university in Aug.I used some of his college fund and got me a car
Thanks for all the well wishes everybody. Now if I can get a peer group to help me move her ass along next year. :wail;
@Naija
watchutalkinbout????
well that’s nice to know…
@Luv’n
WHO you tellin’? GIRRRRLLLL mine was sick this week and you woulda thought she just came out the womb. She made herself some Miso Soup, it was nasty. I blew on it and tasted it, passed it back to her and it was the best soup in the WORLD!
I was up til 2 AM Saturday night filling out scholarships n’chit and her ass was 
…. 
The Cat’s Meow says:
@Naija
watchutalkinbout????
===================
oh just wishful thinking *maki dada*
@Dimpz
Ion’t drink HOWEVER we can run away together. :2dance:
MzDimplez1123 says:…See Shaun’s post. That girl is talking about she is NEVER leaving the nest. I swear she means it! ION care what I say, what I suggest she looks at me like “LADY PLEASE! I’M HERE FO LIFE!”
aint no walk in the park ova here.
~ ~ ~ ~
Welp you gotta get her situated in school/job and she’ll be gone.
My son is in comm.college and Job for now he says he’s still going to UCF in two years..
In the meantime I have STRICT rules
@ Prynn….Ohhhhhhhhhhhh you live MY life! Let me buy YOU a drink.
Wow…the Vulture website went in on Twinkle Juice Perry:
“Big, beefy mini-mogul Tyler Perry has climbed out of his panty hose and got some high-priced training in how to look convincing shooting a gun and beating up bad guys. Playing things straight, he’s a dull actor, indeed, with dead eyes and strange-looking pool-ball lumps in each cheek.”
@luv’n
*meep-meep who got the keys to the Jeep… vrrrroooooommmm! LOL
@Naija
*touches my heart to your hand*
Good Morning Dimpz! you have a child that is 17?? So when did you get pregnant?? At 9?? You look 17 yourself…
It must be in the water
ewwwwww…. Dmitri won?!…his collection was so…so…DATED
I fell asleep before they actually said who won. THANK YOU AMBIEN!
Man, I just don’t care™ says:
Got some new hoes in here huh?
_______________________________
Did he just call us HOES?
@PrynnSexx . .
make you wanna Kill some dmn body!!!
LorTee,I know that struggle w/Scholarships
A 23-year-old woman was sunbathing in her yard Sunday afternoon when a pickup truck backed over her head, according to a report.
The woman was conscious and taken to…
The woman was sunbathing when the full-sized truck backed up and the truck tire rolled directly over her head.
The impact left a noticeable depression in the lawn..“It was very fortunate she was on softer ground where this occurred or the injuries may have been much worse if not fatal,”
I need to go re-sensitize. I totally laughed at this.
Good Morning Everyone
ewwwwww…. Dmitri won?!…his collection was so…so…DATED
+1
@ Prynn…ION drink either out of 10 attempts this year, I may have consumed 40oz of liquor total.
@MissBee :wave: and BELLA!
@MissBee i told Dimpz that a few months back when she said her age
The impact left a noticeable depression in the lawn..“It was very fortunate she was on softer ground where this occurred or the injuries may have been much worse if not fatal,”
___________________________
wtf
got me a car
:congrats: Your money anyway huh?
Love the Beyonce stank face OTB
Hi Luv!!!
Hi everyone!
I like Bey’s hair color in this here photo…looks less damaged and dry as it does now
Good Afternoon everyone!
MzDimplez1123 says:
@ Prynn…ION drink either out of 10 attempts this year, I may have consumed 40oz of liquor total.
~~~~~~~~~~~~~~~
*clears throak* speaking of drinking…I tried those Bud Lime-A-Ritas this weekend. Hubby bought me 2 24 oz. My azz drank one whole can and the night was fun fun fun……I love em…they sure will sneak up on you. Hubby tried to get me to drink the other one too
Somebody keep me off Asos. I buy a dress every week
Re: Project
His collections was just ok to me my girl got kicked off a couple of epi’s back so whatevs. I knew she wasnt going to make it though but still.
@ Ms. Bee…I’z 34! Will be 35 next month. Thank you!
@OTB . . .
you deserve it me 
ExacTly! Phuck it . . He was like
Eazy says:
Somebody keep me off Asos. I buy a dress every week
~~~~~~~~~~~~
Just purchased another one last night. FREE SHIPPING IS A BYTCH
My azz drank one whole can and the night was fun fun fun……I love em…they sure will sneak up on you
_________________________
when I tell you them thangs so good you drink em like its juice! big gulps over here
Happy Borthday to mini Dimpz
And they keep your credit card information stored so you don’t have to run and find your purse and dig out card. No time to rethink the purchase
YOU DO NOT NEED ANOTHER BODY CONSCIOUS DRESS BELLLAAAAAAAA
:offtopics: searching for songs on i-tunes to download and miguel’s lil fast self talking bout puzzy this and puzzy that, lol. i love that arch and point though. any others? i just downloaded this one because someone here liked it.
and since TIP is a friend of the blog, i recommend “compliments” with tip and tank and some lil chick they’re sponsoring.
Thanks Zoe
DDIIIIIVVVVAAAAA
@luvn I know right she doesn’t look it
You don’t look it Dimpz but your still young
YOU DO NOT NEED ANOTHER BODY CONSCIOUS DRESS BELLLAAAAAAAA
___________________________________
But they give LIFE!!!! Let me show you
Eazy says:
My azz drank one whole can and the night was fun fun fun……I love em…they sure will sneak up on you
_________________________
when I tell you them thangs so good you drink em like its juice! big gulps over here
~~~~~~~~~~~~~~~~
Easy baybeeeeeeehh yes you do…I was dranking so fast it scared me!!!! Whew….I’mma go to Sam’s and stock up for the holidays!!!!!!
:wave: Hey MissB
They could add Carter to the end and trademark the whole name. It sounds more professional anyway.
The ruling makes sense. They tried! Win some, you lose some.
I THOUGHT THEY WERE TRYING TO TRADEMARK HER WHOLE NAME BLUE IVY CARTER…..BECAUSE THIS ISN’T THE ONLY COMPANY NAMED BLUE IVY. THE ONE GUY WHO TRIED IT WITH BLUE IVY CARTER A FEW DAYS AFTER SHE WAS BORN…WELL THAT WAS SOMETHING KINDA SCARY!
Hmm this lady just said her business increased because of the birth of Blue Ivy, she’s had this business since 2008 and I dont think she had planned on creating clothing lines, mugs, etc I mean trademarking, I would think, is the first thing you would do as a business owner.