Sporting goods giant Nike has dropped disgraced football player Adrian Peterson from an endorsement contract after initially standing by the accused child abuser.
Peterson was arrested Friday and charged with aggravated child abuse after he used a tree branch to viciously whip his son who was only 3-years-old at the time. Peterson posted $15,000 bail and was released 30 minutes later. Photos leaked to the media shows the boy’s torso and legs covered with welts, open wounds and healed scars.
Peterson, 29, was suspended indefinitely by the Minnesota Vikings on Wednesday after mounting political and financial pressure.
Minnesota Governor Mark Dayton urged the team to bench Peterson on Tuesday, and Anheusr-Busch, parent company of the NFL’s official beer, threatened to pull its significant advertising dollars.
In a press conference today, Vikings officials said “We made a mistake.”
But Nike stubbornly stood by Peterson.
“Adrian Peterson remains a Nike athlete,” spokesman KeJuan Wilkins said in a statement e-mailed just this morning. “We are aware of the concerning allegations surrounding Adrian. We will continue to closely monitor the situation.”
But within hours, Nike reversed its decision.
Note the key word “suspended” rather than terminated.
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