Maybelline Cover Boy

Makeup giant Maybelline introduced its first ever CoverBoy, Manny Gutierrez. Gutierrez was named Maybelline’s Brand Ambassador in 2016. The 25-year-old social media star posted photos of himself wearing full makeup.

Gutierrez has more than 3 million followers on and 2 million followers on, where he posts makeup tutorials.

In addition to major print advertising campaigns, Gutierrez also shot a slick television commercial for the brand.

Gutierrez joins an exclusive list of young men, including EJ Johnson (pictured below), who are replacing biological females as the models of choice on runways and in print campaigns.

It’s no secret that some heterosexual males desire androgynous men over biological females.

Maybelline Cover Boy