Black rappers are beginning to question the hip-hop industry’s sudden love affair with non-black rappers.
Rap producer Sonny Digital has noticed the industry’s emphasis on white rappers and producers.
DJ Khaled, Post Malone (“Rockstar”), Tekashi69, aka 6ix9ine, and Lil Pump (“Gucci Gang”) are just some of the white rappers who are highly favored by the music industry right now.
Their numbers are steadily increasing while homophobic black rappers are slowly being phased out.
Sonny took to Twitter.com on Thursday to voice his opinion on the declining presence of black rappers on the charts.
“I’m convinced the only way to get noticed in these times is to color your hair… preferably Dreads.. Get Face Tattoo that doesn’t mean too much… get a beat from Mexiko Dro. do hella drugs.. Shoot a million guns and not get caught.. make a soundcloud and BOOM. You lit.”
Though Sonny didn’t name Tekashi69 or Lil Pump directly, many of his followers called out the rainbow-haired rappers for cultural appropriation.
I’m convinced the only way to get noticed in these times is to color your hair.. preferably Dreads… Get Face Tattoo that doesn’t mean too much…get a beat from Mexiko dro. do hella drugs..Shoot a million guns and not get caught..make a soundcloud and BOOM ?. You Lit
— Sonny (@SonnyDigital) January 25, 2018