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Elon Musk claims he sold over 10,000 bottles of his new “Burnt Hair” perfume in one hour. The world’s richest man boasted about his new scent in a tweet on Wednesday.

The fancy Burnt Hair perfume sells for $100 a bottle and it makes the perfect Christmas gift.

The Tesla founder changed his Twitter bio to “Perfume salesman.” He tweeted, “The finest fragrance on Earth! Doesn’t get more lit than this!”

Musk added that consumers can pay for the perfume in Doge crypto coins.

Musk also said the perfume is an omnigender product, which means it is suitable for both men and women.

“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk asked his Twitter followers.

The perfume’s scent is described as “The Essence of Repugnant Desire.” That means the odor is a little off-putting at first, but your wife/girlfriend will eventually get used to it.