Bud Light faces a boycott over the brand’s campaign celebrating trans spokesperson Dylan Mulvaney’s “365-day journey to girlhood.”
Mulvaney, 26, is a TikTok influencer who aspires to be a 10-year-old girl. Earlier this year, Mulvaney was invited for a sit-down meeting with President Biden in the White House. Soul singer Gladys Knight recently complained that her requests for a meeting with the President were ignored.
Last month Vice President Kamala Harris sent Mulvaney a letter celebrating the completion of Mulvaney’s 365-day journey to girlhood.
In her letter, dated March 13, Harris wrote:
“I am grateful for your dedication and courage, and I hope you continue to use your platform to spread positivity and create change. I look forward to seeing all that you will accomplish in the future.”
Mulvaney revealed on Saturday, April 1st, that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate the “365 Days of Girlhood” milestone.
I have never wanted a drink less than this. For all those asking "Bud Light seriously didn’t do a deal with this guy that pretends to be a girl, did they?" Uh, yeah… They did. I apologize in advance for the nausea. pic.twitter.com/Z9YzLZozna
— Robby Starbuck (@robbystarbuck) April 3, 2023
Bud Light drinkers initially believed the campaign was an April Fool’s joke. However, Bud Light aired 2 ads featuring Mulvaney during the NCAA March Madness men’s basketball tournament.
Conservative commentator John Cardillo tweeted, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?”
He continued: “Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.
— John Cardillo (@johncardillo) April 2, 2023
Another former Bud Light customer tweeted: “I’m a big beer drinker. Bud classic was my go to for weekend pils. No more. Never buy another Bud product again.”
Bud Light has since scrubbed the campaign from its Twitter timeline and website.