Kim Kardashian wants her TikTok followers to know that she’s Kim Kardashian and they’re not.
The beauty mogul is facing backlash for her viral campaign video promoting her new lip liners in 15 different hues.
Kim, 43, gives her followers a whirlwind tour of her SKKN BY KIM office in Calabasas, California.
She begins the tour in a hallway lined with her magazine covers.
“I’m Kim Kardashian, of course I have all my magazine covers covering my wall,” she says.
Next Kim says, “I’m Kim Kardashian, of course I have my mannequin with my custom measurements in my glam room.”
She continues: “I’m Kim Kardashian, of course I have my beauty campaigns on loop on a big TV wall.”
Then she shows off her tanning bed and a red light bed in her office, of course.
Kim’s self-centeredness was a bit much for her working class followers.
One person wrote in the comments: “I’m Kim Kardashian, of course I post tone deaf content when the world is struggling with recession.”
While another TikTok user wrote: “I’m kim kardashian of course I can’t let any of my sisters have their moments bcz I created this family, which means I’m always the centre of the attention.”
The video was viewed over 11 million times on TikTok.
@kimkardashian
