Beyonce released the first trailer for her hair care line Cécred on Tuesday.
The pop singer, who only wears wigs and hair extensions, announced the date fans can expect to see the new line.
The trailer was posted on Beyonce’s Instagram page and personal website on Tuesday.
“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” someone in her camp wrote in the video caption.
In the video clip, hair stylists work in ‘Headliners Hair Salon,’ named after the salon Beyonce’s mom Tina Knowles opened in Houston in 1990.
The video shows shots of hairstylists shampooing clients with different hair textures. The camera switches back to the salon and zooms in on a bright neon sign indoors that reads, ‘Headliners La Mode Salon.’
Later, Beyonce stares into the camera as she gets her hair washed.
The trailer ends with throwback footage of Beyonce as a child with mom Tina, 70, waving at the camera.
Here is an old image that shows Beyonce’s real hair before the fame. Journalist Touré stares at Beyonce’s head in disbelief.
“Obviously, I grew up in my mother’s hair salon,” Beyonce says in a second video clip on her website. “Welcome along my hair journey.”
“The rumors are true. Cécred is coming. Mark your calendars 2.20.24,” the video caption reads.
in a promo post in May 2023, Beyonce wrote: “How many of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done.”
