Nike has denied involvement in the marketing and distribution of Lil Nas X's limited edition, blood-stained "Satan" sneakers.
Lil Nas X and MSCHF joined forces to release 666 individually numbered pairs of customized Nike Air Max 97 sneakers for $1,018 each.
MSCHF launched the sneakers on Monday, March 29, days after Nas X dropped his controversial single and music video "Montero (Call Me By My Name)".
The Air Max 97 throwback sneakers reportedly contain "60cc ink" and "one drop of human blood."
NBA star Nick Young called out Nike and Lil Nas X for his satanic song and the upcoming release of the biohazard sneakers.
"My kids will never play Old Town road again," Young tweeted. "I'm still debating about wearing @Nike after this come Nike a drop of blood for real."
Nas X responded to Young's diss, tweeting: "They shouldn't be playing old town road anyway, we streaming call me by your name now."
South Dakota Governor Kristi Noem also called out the one-hit rapper and his sneaker, saying the Satanic theme is corrupting the "God-given eternal soul" of kids.
In a carefully worded statement, Nike denied any involvement with the bloody shoes.
"We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes and we do not endorse them."
MSCHF x Lil Nas X "Satan Shoes" ?
?Nike Air Max '97
?Contains 60cc ink and 1 drop of human blood
??666 Pairs, individually numbered
??March 29th, 2021 pic.twitter.com/XUMA9TKGSX
— SAINT (@saint) March 26, 2021