Sportswear giant Adidas is catching heat for "promoting slavery" by manufacturing 'shackle shoes' trainers.

The JS Roundhouse mids feature the LA Lakers' orange and purple colors with orange cuffs links that are similar to the shackles worn by Africans during the lucrative slave trade in the south.

The promotional copy for the shoe ads posted on Facebook reads: "Got a sneaker game so hot you lock your kicks to your ankles?"

But activists and Facebook users reacted with anger at the premise of Adidas promoting slavery with the shackle shoes.

More than 2000 Facebook users labeled the shoes "offensive" and referred to Adidas as "ignorant" for the insensitive promotional campaign.

Dr Boyce Watkins, writing for Your Black World, accused the U.S. educational system for diminishing the emphasis on slavery in modern history books -- "all so you'd be willing to put shackles on your ankles today and not be so sensitive about it."

The Syracuse University Professor said he accepted that some people would accuse him of overreacting.
But he added: "There is always a group of Negroes who are more than happy to resubmit themselves to slavery."

So true!


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  • Source: Daily Mail

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      :no:

    • Flawless

      WTH :shocked:

      good morning FeFe :hi:

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      Were blacks the only humans ever to wear shackles? I'm confused.

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      I guess I don't get the point of the marketing....like what does the shackle mean to an athlete or tennis shoe buff???

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      :waves: @Flawless

    • luVn_liFe…

      Unfortunately Nothing Surprises/shocks me anymore.

      a$$H@l3s at Addidas

    • Ms. YaYa

      :blink:
      There's my boo up there in the yellow shirt, I :heart: that lil guy

    • jazi65

      Ri DAM diculous!!!

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      :hahaha:

      them sh*ts ugly and DUMB AF! they need to fire their WHOLE team! effin retards! :ha:

    • Anna

      jazi65 says:

      Ri DAM diculous!!!

      ~~~~~~~~~
      It does not matter. Some ignorant, ill informed person will stand in line for hrs. to buy them. :lol:

    • Genevieve..

      They are ugly and impractical, they weren't going to sell one way or another for those reasons alone. Adidas, try again next year.

    • FuturedocDonte

      and watch... plenty of teens will be walking around with these shoes on

    • lovezoe

      The shoes are fugly.

    • http://www.youtube.com/watch?v=sJhiXwv1Ub4&list=FLlgHK4lBl01neN2Vw5aPPbg&index=1&feature Mother Jefferson

      :yawn: I guess they ok if you into bondage and shyt :shrugs:

      :mad: My coworkers are already pissing me off and the week aint even start good yet

    • WUT-IZ-SWAGU

      To me it has two meanings. One alot of UUUSSS are slaves to the shoe game :shrug: we will spend hundreds on making them rich just to have the latest hotest shoe out. Many that can't afford them will sacrafice to have them. and Two, I promise there won't be a single YT person rocking these crazy azz shoes.. :nono: But I bet we will.

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      S & M participants use shackles?

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      :hugs: @Mother J

    • Genevieve..

      Anybody that I know is a sneakerhead wouldn't buy these shoes anyway nothing about them say classic or cool. So y'all don't have to worry about people standing in line to buy them.

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      Wait I'm still confused as how it's a black thing making a mockery of slavery. Someone....anyone please explain.

      Other than the sneakers being UGLY

    • cheeks8683

      Ri DAM diculous!!!

      ~~~~~~~~~
      It does not matter. Some ignorant, ill informed person will stand in line for hrs. to buy them.
      _________________________________________________________________

      Now you know if these where Jordans folks would already be in line...Adidas not so much....And if anything it looks stupid as heck having those Happy Meal toy looking things around your ankle.... Ignant folk want some bling...

      Morning fam :wave:

    • WUT-IZ-SWAGU

      FuturedocDonte says:

      and watch… plenty of teens will be walking around with these shoes on
      ----------------------------
      They are betting on it! :yes:

    • BoogieNites

      :hi: wut, fay, fefe, anna

      AND it’s my bday week, people !!! :dance: every nite will be boogienite :)

      :on topic: ==> fcuk this !!!!!!!!!

    • !*LaKErCHiC@*!

      umm not only slaves wore shackels.. its what u take it for i guess :shrug: THEY ARE UGLY THO

    • http://www.youtube.com/watch?v=sJhiXwv1Ub4&list=FLlgHK4lBl01neN2Vw5aPPbg&index=1&feature Mother Jefferson

      therapist1911 says:

      S & M participants use shackles?
      ---------
      :yes: Dont ask me how I know :ashamed:

      FE :cheer1:

    • !*LaKErCHiC@*!

      @THERAPIST IDK HOW ITS CONSIDER RACIST... ITS STUPID :yes: .. UGLY.. I SEEN TEENS WITH DOG LEASH ON SO IDK IF THE SHACKELS IS THE WORST :lol: #DIFERENTTIMES

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      !*LaKErCHiC@*! says:

      umm not only slaves wore shackels.. its what u take it for i guess THEY ARE UGLY THO
      ************************

      Thanks Lakes... that's what I thought. When I first saw the sneakers I said "ugly" but I didn't get offended. Many groups has used shackles from S&M participants to inmates.

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      ok i know that it's early but this discussion came up yesterday & i wanted yall's input:

      is it cheating if u r thinking about someone else while fugging ur partner?? :waiting:

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      @therapist

      I'm not sure if you're just trying to be contrary, but I think we can all agree that BLACKS were the most recent and most domestic subjects of slavery...not sure what else to say... :shrugs:

      I also think there is some subliminal stuff to think about too....what demographic is likely the largest patrons of these kinds of shoes???

      Nonetheless I still would like to know how this is a good marketing strategy...what trainer would want to have this feature on their shoe? How does this help with the training process?

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      @Fayla

      Cheating no...

      Inappropriate...yes

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      :hi: @Boogie, cheeks

    • lady_cn

      Forget racist, that chit is just plain ugly. Where in the heyul would you wear those?

      Oh yeah, and it's racist. :coffee:

    • luVn_liFe…

      Screw all that :offtopic: lets get a Post on Allison matthis applying for Food Stamps...My question is did She Qualify??

    • BoogieNites

      :no: fayla :no !!!!

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      @Fayla

      :dead: girl, I do it all the TIME! :rofl:

    • http://twitter.com/#!/Birdshu Bird

      Some people have too much time on their hands.

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      FeFe Feminine says:

      @therapist

      I’m not sure if you’re just trying to be contrary, but I think we can all agree that BLACKS were the most recent and most domestic subjects of slavery…not sure what else to say…
      *********************************************

      Not being contrary at all. Trying to be logical. Everything isn't racist.

      Most recent....400 some odd years ago. That's not recent.

      Inmates, S&M, and etc use shackles. Africans/Blacks are not the only ones.

      Despite what most maythink.....BLACKS are not the only ones purchasing sneakers

    • NaijaGal

      WUT WUT in da BUTT, LAKES, FeFe, Mother J, FAYLA

      Therapist - I think the Jews were in shackles too...but I could be wrong

      PRYN - if you come in here yes you can find it on 'I Am Other' that's the new place

    • prynsexxx

      The shoes are hit (ugly). I don't see anybody wearing them OR standing in line for hours for them. Dudes that wear their pants saggin are in essence wearing chains around their ankles as well (hence, when/if they start running, guess where their pants fall to). All rappers talk about are "whips (cars) and chains (jewelry)". Point I'm trying to make is, IDK, but er uhm, I say, FAIL. :shrug:

      #wasntjuneteenthcelebratedthispastweekend

    • BoogieNites

      but :yes: to #28 :)

    • http://www.youtube.com/watch?v=JNDi1mpG5ps&feature=youtube_gdata_player Ace

      :coffee:

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      @Naija...

      Yes Jews during the Holcaust.

    • NaijaGal

      FAYLA
      who is PLAYA lusting after

    • http://twitter.com/_Tainted_Love Tainted_Love

      I can see it having a S&M meaning or being a slave to sneakers....a lot of guys are.! When I first saw the shoes I thought prisoners...not slaves :shrug: . HEY YALL :hug:

    • prynsexxx

      Fayla says:

      is it cheating if u r thinking about someone else while fugging ur partner??
      ________________________

      Depends on whose name was called out. :tea:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      :rofl: Fe not all the time!! :rofl:

      i mean ppl were ALL in their feelings about it! i mean CHEATING?? :blink:

      i thought that was when u actually went THRU with :hump: somebody else! :shrug:

      not saying there aren't different levels of cheating tho :coffee:

    • prynsexxx

      Thanks @Naija

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      @therapist

      I never said they were the only ones who purchase them, but they are heavily marketed to them...

      400 years AGO???? ummm, no...that's about how long it lasted though...

      I guess you have a point that you can CHOOSE to be offended, but that's not the point that I see, I see some slick shyt being concocted and folks playing dumb to the subliminals of it all...

    • Bibi

      Morning yall :waves:

      :lol: @Fayla's question

    • Mannie

      Fayla aka IWhipIt..WhipItRealGood:) says:

      ok i know that it’s early but this discussion came up yesterday & i wanted yall’s input:

      is it cheating if u r thinking about someone else while fugging ur partner??
      ____________________________________

      Yes it is. And if you say the wrong name... :shotsfired:

    • I Go There

      I really dont see it.

      Adidas also makes choes with Wings on them as well
      is that disrespectful to Angles... What aobut the clear See Through ones
      Does that play on the invisible people... I just think they are shoes with a odd looking strap.

      But hey it is what it is..

      Morning Folks

      I hope everyone weekend was good
      Fayla humping legs and shait

      :coffee:

    • Bibi

      Oh and these are hella ugly but I don't know bout the racism thing.....

    • http://twitter.com/_Tainted_Love Tainted_Love

      @Fayla No, I think after people have been together awhile it's common to do so

    • http://www.youtube.com/watch?v=JNDi1mpG5ps&feature=youtube_gdata_player Ace

      Fayla aka IWhipIt..WhipItRealGood:) says:

      :rofl: Fe not all the time!! :rofl:

      i mean ppl were ALL in their feelings about it! i mean CHEATING?? :blink:

      i thought that was when u actually went THRU with :hump: somebody else! :shrug:

      not saying there aren’t different levels of cheating tho :coffee:
      ------------------------------------------------------------------------

      For the longest my definition of cheating was ANYTHING you wouldn't do in your partner was standing beside you.

      but that definition is slowly changing for me... :coffee:

    • http://www.youtube.com/watch?v=JaAd8OuwwPk bnatural

      Morning er body! :waves:

      I didn't get that vibe from the shoes :shrug:

      They are more like prison shoes to me...I don't know...

    • BoogieNites

      :hi: luvn, serve that mathis :tea: please

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      :hi: @Tainted, Bibi

      :dead: @Throb

    • Bibi

      @Ace

      :cosign:

    • !*LaKErCHiC@*!

      NAIJA :hi:
      THERAPIST ITS HOW U TAKE IT.. IMO THEY ARE SO UGLY THO.. WHO THE FAWK GOING TO BUY THEM.. THEY A LITTLE BULKY LOOKN I CAN SEE THE SKATER BOYZ WEARING THESE :lol:

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      :hi: @bnatural, Mannie

    • Ms. YaYa

      Hi Mannie :hug:

    • http://twitter.com/_Tainted_Love Tainted_Love

      :hug: Fefe

    • Bibi

      :hi: @Fefe

    • Eazy

      Morrrrrnningg :waves:

    • !*LaKErCHiC@*!

      ACE :hug:

    • http://wineandgummybears.blogspot.com/ gypsyeyes

      I don't think that it's cheating!

    • Mannie

      Sup Fefe Yaya Lakes Fay... :hi:

    • http://twitter.com/_Tainted_Love Tainted_Love

      :waves: Naija Bibi Fayla Laker Boogie

    • !*LaKErCHiC@*!

      FAYL :lol: IT HAPPENS.. AS LONG AS U DONT CALL THEM A DIFERENT NAME U GUUD :hunch:

    • lovezoe

      Allison is gone mess around and lose custody of her child. If true, she is not appropriating the funds correctly.

    • !*LaKErCHiC@*!

      MANNIE :hug: LONG TIME NO FONT!
      TAINTED :hi:

    • Bibi

      :waves: @Tainted Laker Lovezoe

    • Eazy

      What yall talking bout :popcorn:

    • http://www.youtube.com/watch?v=3jsZhYyyPuI FeFe Feminine

      :hi: @Ace, Eazy

    • http://www.youtube.com/watch?v=JNDi1mpG5ps&feature=youtube_gdata_player Ace

      :hug: Lakers

      How you doing mommy?

    • Mannie

      !*LaKErCHiC@*! says:

      MANNIE LONG TIME NO FONT!
      _____________________________

      Had to take a break to much e-violence for my taste...Plus my job quit SR for minute...

    • !*LaKErCHiC@*!

      BIBI BUENOS DIAS LINDA.. :hug:
      EAZY :blunt:

    • http://twitter.com/_Tainted_Love Tainted_Love

      @Ace.... Elaborate on what's your idea of cheating now

    • http://twitter.com/_Tainted_Love Tainted_Love

      :hi: Eazy

    • I Go There

      Fayla aka IWhipIt..WhipItRealGood:) says:

      Fe not all the time!!

      i mean ppl were ALL in their feelings about it! i mean CHEATING??

      i thought that was when u actually went THRU with somebody else!

      not saying there aren’t different levels of cheating tho
      _______________________________________________________

      Fay

      YOu didnt do anything wrong
      there is nothing wrong with Fantasizing aobut someone else when with someone else.

      Hey if that gets you though then so be it.
      people do it all the time.

    • !*LaKErCHiC@*!

      ACE IM GUUD.. HOW IS GOLDIE? **HE MIGHT BE GROWING ON A BISH** :coffee:
      MANNIE YEP GETS CRAY IN THIS BISH..

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      NaijaGal says:

      FAYLA
      who is PLAYA lusting after

      :dead:

      it wasnt me! :kona:
      (i hatechu tho!)

    • Eazy

      :hug: Lakes but save the :blunt: cause I gotta hangover from last night

    • luVn_liFe…

      :newpost:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      Fayla humping legs and shait

      :blink: no such a thang! :nono:

      i humps dacks! :coffee:

    • KyCakes

      @Therapist If you look at some of the depictions of the slave trade from the late 1800's, you will see Black Men, Women and their Children with leg shackles.
      This was a means of control, same as giving slaves European names, whipping them into submission and separating entire families.

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      Fay

      YOu didnt do anything wrong
      there is nothing wrong with Fantasizing aobut someone else when with someone else.

      Hey if that gets you though then so be it.
      people do it all the time.

      no sir it was not me. if it were i would've just asked. EYE just felt that it wasn't cheating & wanted to know if it was just me bc when it was discussed yesterday i was in the minority for thinking so :coffee:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      but i get ur point IGo. it's ok to think about me. i won't tell :coffee:

    • http://www.youtube.com/watch?v=JNDi1mpG5ps&feature=youtube_gdata_player Ace

      Tainted_Love says:

      @Ace…. Elaborate on what’s your idea of cheating now
      --------------------------------------------------------------------------

      It's slowly changing but hasn't changed much ...i still believe anything you do that you wouldn't normally do with me standing next to you is inappropriate but to be considered cheating there and to be some exaggerated inappropriateness and follow through

      inappropriate thoughts Not Cheating
      inappropriate minor verbalization Not Cheating

      We all have thoughts even when standing next to out partners...and we even joke and verbalize it sometimes

      the line i draw now is when you actually involve the third party..

      Inappropriate conversations with third party Cheating
      Inappropriate meetings with third party Cheating

      The only way i can consider inappropriate interaction with a third party with considering it cheating is (1) Partner agrees with Third Party contact(open relationships) or (2) third party is physical inaccessible usually seperated by geographic regions(aka states or countries away)

      :coffee:

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      KyCakes says:

      @Therapist If you look at some of the depictions of the slave trade from the late 1800?s, you will see Black Men, Women and their Children with leg shackles.
      This was a means of control, same as giving slaves European names, whipping them into submission and separating entire families.
      ********************************

      I'm not dismissing or diminishing the fact that African slaves wore shackles. My point is they weren't the ONLY group to EVER be placed in shackles. So why is this design making a mockery of the AFRICAN SLAVE TRADE? Should anyone who ever wore shackles i.e., Jews, Prisoners, S&M , be offended by the design as well?

      Hell Amy Smart prob was in shackles as well...

    • I Go There

      Fayla aka IWhipIt..WhipItRealGood:) says:

      but i get ur point IGo. it’s ok to think about me. i won’t tell
      ______________________________________

      :coffee:

      Gee Thanks Fay
      Now I can relax in peace...

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      :coffee:

      Gee Thanks Fay
      Now I can relax in peace…

      :rollseyes: :coffee:

    • I Go There

      @Fay

      Awww

      Now the eyeroll

      :lol:

    • Truth

      It is completely ignorant and inappropriate for any company to market a pair of shoes with shackles on them.  What valuable purpose do they hold besides making the black/brown youth get accustomed to wearing shackles? Slavery in N. America was far more heinous (and lasted over 400 years) than the Holocaust, but you can't argue that point with the Jews.  I can assure you that the Jews would not be offended by this shoe because their children know their history and these shoes are not geared towards them.

    • Ms. Everything

      The shoes are ugly like so many other shoes are nowadays but niggas (and I do mean that literally) will buy them, rock them and probably kill for these dumb ass shoes all the same :rolleyes: I wish I would buy them dumb chits for me or my children or anybody in my life :no:

    • Tertra114

      am i the only one who thinks they look like women's heels that have the ankle straps?

    • Ms. Everything

      :cosign: and :preach: @Truth

    • Ms. Everything

      Tertra I see the resemblance but the chains hanging from the back of the strap completely kill it :shrugs: If they'd left the chains off people probably would have let the shoes ride but they didn't and there's no way to call them anything but what they are

    • miamore1973

      Just a note: Slavery ended 149 years ago. If you figure a persons life span to be 60 years or so thats like 3 maybe 4 generations at most depending on how old you are. My grandfathers grandmother was a slave. This is someone that I knew and someone he knew. I am directly connected to that slave.

      Black, white, jewish, I don't care who the shackles are about. ADIDAS won't see a dime of my money for nothing ever if they dont kill this. Actually Im just going to keep my money because they allowed this stupid shit to see the light of day.

    • miamore1973

      You can fool yourself if you want to but there was an exec at adidas that said what these Ni$$ers buy this ish anyway.

    • trenee

      i heard about this earlier today, and I thought to myself, it can't be THAT bad...

      I hang my head in shame...

      The only thing I could think to myself was, if we had never gone through that period of time, would it still be offensive? And then I answered myself, "Yeah, probably, because people in jail would be offended by it or it would be considered too close to looking like a prisoner..."

      *sigh*