According to Hits Daily Double, Beyonce‘s new album, Lemonade is expected to sell just 500K copies in its 1st week.
Beyonce released Lemonade on her husband Jay Z‘s Tidal music streaming service on Saturday night after the premiere of Lemonade: the movie on HBO. This helps explain her low first week numbers. Lemonade is now available on iTunes.
In comparison, British singer Adele‘s 3rd studio album, 25, sold a staggering 3.38 million copies in 1st week sales, breaking the record for the biggest single-week sales for an album in history.
Beyonce’s eponymous fifth studio album sold 617,000 copies in the first week.
The 35-year-old singer’s failure to stay relevant with younger audiences and her personal problems at home may be to blame for Lemonade’s low numbers.
Hits Daily Double — Beyoncé’s new set, Lemonade (Columbia), became available for download on iTunes and Amazon Sunday night; it hit at #1 on the iTunes album chart early Monday morning after sitting one slot below The Very Best of Prince. “Formation,” previously unavailable for download, is #1 on the singles chart, while “Sorry” is #3, “Hold Up” is #4, “6 Inch” featuring The Weeknd is #5 and the Jack White-assisted “Don’t Hurt Yourself” is #9.
A source at Sony says the company expects first-day sales to hit 200k. Early reads say the album could do between 500k-600k first week. Could it go higher?