Bored social media users have a new toy that provides hours of enjoyment.
The "Makeapp" was created by a Russian developer to give users a quick preview of what they look like without makeup on.
The .99 cent app uses "neural network technology" to digitally add or remove makeup from a user's face.
But instead of using the app on themselves, users are removing makeup from celebrities who pay makeup artists big money to beat their faces to perfection.
Some celebs, such as Ana Kasparian above, don't take too kindly to having their makeup removed without permission by users who then send the results to them on social media.
Besides the rude awakening of seeing their nude faces on display, some feminists are taking issue with the app.
Allure.com writer Kaleigh Fasanella was disappointed by the app's rendition of her own makeup-free face, which she says doesn't look like her.
But her "main qualm" about the app is that "it implies that by wearing makeup you're somehow masking yourself and not showing off the "real you," she writes.
But isn't that the whole point behind makeup -- to cover up the "real you" with a cosmetic mask you present to the public?
Check out some of Makeapp's results below.