Why Shouldn’t Desiree Rogers Parlay Her Position As 2nd Lady into a Lucrative Career?

To the media savvy among us, Desiree Rogers has never been considered anything less than a brilliant power player. Here’s a woman who is crafty and cunning enough to be the (alleged) jump off to the most powerful man in the country — and no one bats an eye.

Have you ever seen a jump off play her position so perfectly? And why shouldn’t she parlay her prominent position into a more lucrative one? Especially now that it’s clear Barack Obama won’t be leaving his wife anytime soon for her. Desiree may as well start stacking her chips since she’s not getting any younger.

Her first power move since making herself comfortable in Michelle Obama’s house was to ditch her corny sounding “social secretary” title for one with a more international flava: “Cultural liaison.”

This month, Ms. Rogers appears on the covers of both Wall Street Journal and Women’s Wear Daily magazines looking FAH-bulous! She’s quite the Diva. With all this exposure she’s been getting lately, you would think she was the First Lady, but isn’t that the whole point?

Anyway, Gawker.com, which refers to the Second Lady as “Socialite-in-chief” — goes in on Desiree for having the audacity to expand her man Barack’s brand. Yes, I know: they have PR people to do that. But in addition to wealth assessment and management, PR is listed among a good jump off’s specialties.

First Gawker quotes Desiree’s plans to aggressively market Barack Obama’s image:

“We have the best brand on earth – the Obama brand,” she tells WSJ.’s Amy Chozick. “Our possibilities are endless.” She likens her approach to that of Dove in expanding beyond a bar of soap.

Then they go in on her:

So, president = dumb floating bar of soap, whose handlers might someday turn him into something more useful and marketable like maybe hand cream or BODY WASH. That should go over well in homes that take the Wall Street Journal.

Gawker also takes offense to Desiree’s choice of images for her WSJ cover. They even applaud the deplorably inept White House press secretary, Robert Gibbs, for stepping in to kill Desiree’s photo op (obviously on orders of the First Lady):

During the WSJ shoot with Marc Hom, White House press secretary Robert Gibbs vetoed a shot of Rogers in an Oscar de la Renta ballgown in the First Lady’s garden…

Looks like Rogers is using her Harvard MBA about as effectively as the last guy to preside over the White House. READ MORE…

babysoft15

BLAH BLAH BLAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAH!
Deep Thoughts

I would be so scared to make such accusations about someone, especially in a situation where a rumor can begin. I mean where’s your proof Sandra. Obama seems like he’s aware he’s under great scrutiny, I doubt this woman or any other one will be causing any scandals.
http://myspace.com/necee518 yvonne79

Why is it when a woman is in a high profile position, folks speculate that she’s a jump off or she slept with someone to get that position? Can she just be good at what she does? Goodness!
Daisy

I didn’t know she had a daughter who was attending Yale. Kudos Desiree! Gone n brush your shoulders off!
Krysi J

Nice coat….wig not so hot, but she’s doin the damn thang so I’ll give it an even 10.
Daisy

I think her hairstyle works for her
http://myspace.com/thegameoncw Bird

Sandra what has this woman done to make you disrespect her so? Is it simply because she works for Barack?
iscream

This post is disrepectful on so many levels.

Beautiful, black, woman doing the damn thing and she has to be called a jumpoff?

Smh.
Kat

^^
that’s all i’m saying isc….smh @ sandra. she take it a lil too far sometimes. now when michelle obama cusses her azz out, i’m going to be ROTFLMAO!
jemalangel

That’s the problem with our race to began with. We never can give credit where credit is due. We have to belittle one another and tare one another down to uplift ourselves. I mean, why a jumpoff? Apparently she’s good at what she does and her hard work and credentials have landed her in a great position but oh wait, she’s black and there is no way she achieved all that success on intelligence alone. She had to slang some ass to get where she is.. My goodness sandra…it’s getting sickening with you. She appears to be a strong woman and strong women don’t settle for sloppy seconds when they obviously are the headliner of the show. That’s like BEYONCE opening up for Monica or TINY of xscape…not in a million years..can’t even conceive being anything less than the headliner of your own show.
DMNB

WOW! Sandra you have a very creative mind, you know it’s really a sad day in America when all we do is attack one another.
iluvkesh

What do ya’ll expect from Sandra. First of all this woman works for Obama…so we see where the hate comes from.
I will admit with you all I am somewhat shocked that Sandra was so quick to call a sucessful black woman a jump off and imply that she received the position she is in because of it, but then again she calls her audience (people who read/suport her blog) Kool-aid drinkers because we support our president.
Sandra is not at all who she portrays herself to be. She had me fooled. Until her post started showing her true colors.
starr

I agree with Isc, and thats all im gonna say about this post.

We want sistahs to be successful, hold high positions, but knock wen they do.
Prissydiva71

You all are jumping down Sandra’s throat for what she does best: half a** tell the truth! Also, why get mad at her for being tacky and calling this woman Obama’s jump-off? I mean, serioulsy, if you want to read positive blogs, then this might not be the site for you. Sandra always has something negative to say about everyone on here-except Monica, Keyshia and Tiny. I mean, it’s true. Desiree comes from a well to do family in New Orleans; highly educated and has worked hard to get where she is. Once again, sandra has managed to belittle another black woman who is doing something positive, instead of dogging her sisters out everyday like the owner of this blog does. I just think we need to back off of Sandra, because this site is a negative site and will always be that way.

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