Despite millions of dollars spent on promoting Magic Mike XXL, the movie about male exotic dancers failed to enter the Top 3 at the box office this weekend.
MMXXL is the sequel to 2012's sleeper hit Magic Mike, starring Matthew McConaughey and Channing Tatum.
Rumors that a majority of the film's cast (including star Channing Tatum) were gay or bisexual turned millions of women away from seeing the film that was expected to top the ticket sales gross of Magic Mike.
3 other films topped MMXXL at the box office this weekend.
Jurassic World came in at #1 with a total weekend gross of $558 million, placing it 5th on the all-time worldwide box office grosses list.
Sliding in at #2 was the children's animation film Inside Out ($246 million). And rounding out the Top 3 was Arnold Schwarzenegger's Terminator: Genisys ($44 million).
It didn't help matters that Tatum flirted shamelessly with the movie's openly gay co-star Matt Bomer and rumored homosexual Adam Rodríguez (pictured in black tee).
The 3 men rode atop the 'Magic Mike' float during LA's gay pride parade on July 15. And Tatum once said he got lost in Bomer's baby blue eyes.
Warner Bros. miscalculated by promoting the film to the gay community -- who are just 4% of the total U.S. population.
Warner Bros also badly misjudged their target audience of straight women who aren't interested in watching a film featuring gay men pretending to be straight.
MMXXL's poor reviews were a factor. Rotten Tomatoes' readers gave the film 3 out of 5 stars. And readers over at IMDb.com gave the movie a generous 6.2 out of 10 stars.
UK's The Guardian newspaper called MMXXL "eye-catching if largely insubstantial." And Gawker.com readers complained bitterly that MMXXL had less nudity and less bumps and grinds than the original movie.
MMXXL's poor showing at the box office was also due to the absence of Magic Mike's heterosexual star Matthew McConaughey.
MMXXL was directed by Gregory Jacobs, and also stars Amber Heard and Joe Manganiello.
Photos: Fern / Splash News and Warner Bros