Sportswear giant Adidas is catching heat for “promoting slavery” by manufacturing ‘shackle shoes’ trainers.
The JS Roundhouse mids feature the LA Lakers’ orange and purple colors with orange cuffs links that are similar to the shackles worn by Africans during the lucrative slave trade in the south.
The promotional copy for the shoe ads posted on Facebook reads: “Got a sneaker game so hot you lock your kicks to your ankles?”
But activists and Facebook users reacted with anger at the premise of Adidas promoting slavery with the shackle shoes.
More than 2000 Facebook users labeled the shoes “offensive” and referred to Adidas as “ignorant” for the insensitive promotional campaign.
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